Taxes, Taxes, Taxes
We love to hate them, but sometimes, they contribute to important work. With an upcoming election asking residents to vote on tax increases, Adams County needed to develop a campaign stressing the importance of taxes. Without them, roads wouldn't be plowed, police wouldn't be paid, parks wouldn't be built — the list goes on.
We needed to be careful how we phrased things. We are not swaying votes; we are just trying to educate. Our contacts at the County also wanted the tagline and campaign structure to work in other applications. In other words, they needed something broad. And so I came up with 'All In. All for You.'
Below you'll see how I applied this tagline to a system that works with all different programming categories.
The Build Out
We worked with our contacts to come up with a few programs to highlight as we began the build-out phase.
We created ads across all platforms:
- Google Responsive
- Bus Ads
- Billboards
- Landing Page
- Meta Ads
- & More
- Bus Ads
- Billboards
- Landing Page
- Meta Ads
- & More
