They Are More Than What They're Known For
It can be a frustrating thing to get pigeonholed into just one service or aspect of who you are as an organization, especially when you have so much more to offer the community.
CherryArts came to us for this very reason — they needed to redesign and develop their website to better display the wide breadth of activities and educational programs they offer the community. CherryArts is known mainly for organizing and displaying the annual Cherry Creek Arts Festival (CCAF). People seldom realize that the festival is only part of what they do.
One Website, Made From Two
By combining CherryArts’ complex non-profit site (cherryarts.org) with the stand-alone CCAF website, we were better able to amplify and clarify who CherryArts is and more easily accomplish the site’s overall business goals:
1. Overall Increase in Site Engagement and Visitation
2. Ease of User Experience and Information Intake
3. General Brand Awareness
2. Ease of User Experience and Information Intake
3. General Brand Awareness
Who Is Reading the Site?
I was tasked with re-writing several of the main pages on their website, from the homepage to the about page, and into the nitty gritty of the services pages.
But first, I needed to get to know the people who frequent the site and what they are looking for. I needed to learn how CherryArts and the CCAF's many audiences interact with the sites. Where are they clicking the most? What information are they searching for? How easily are they able to navigate and find their answers?
Our audiences: Artists, Educators, Students, Donors, Festival Patrons, Volunteers, Potential Sponsors, etc.
Showing the World who CherryArts Is
After creating content outlines and filling them in, the design and development team got to work populating the site and polishing the structure.
The new site came together beautifully. It truly is a perfect mixture of the CherryArts site and the Cherry Creek Arts Festival site — a better place for people looking to learn more about CherryArts and all they have to offer.
42 Pages Total
415K Students Impacted
3K Artists Impacted
415K Students Impacted
3K Artists Impacted
Winners!
The website redesign ended up winning a Silver Award at the Colorado AAF Addys Awards for 2023 best consumer website.
