It's not that deep. Just hit record.
Denver Community Media (DCM) is a media-centered organization located in the city offering equipment rentals, educational certifications, and mentorship for budding entrepreneurs and film/podcast enthusiasts.
What they do and what they provide is an amazing resource for those looking to get creative, but not a lot of people know about it. It was up to me and my team to figure out a way to make media cool again while at the same time promoting DCM's established brand and robust offerings.
It's Not Goodbye, Goodluck, or Good Riddance, It's see you on set.
This campaign direction is about moving past the hurdle of fear and getting started. There are many reasons why someone isn’t able to get from idea to execution, whether that be access, cost, or a feeling that media and content creation are unattainable or unapproachable. We’re speaking to people who need an extra push to get involved, who don’t know how to use all of the equipment, who have that amazing idea swimming around in their heads but no place to dive.
This concept gives us the opportunity to break down the barriers to content creation and give our audience a place to bring their ideas to life, both entrepreneurs and enthusiasts. Breaking down barriers takes gumption. The language in this concept is strong, punchy, speaks to actionable choices, and pushes our audience to make some moves, all while being uplifting and inspirational.
Ads on Ads On Ads
DCM had never run any type of campaign before, so we had the freedom to go the extra mile. Not only did we develop some rad creative, but we threw it out there into the world on as many platforms as budget would allow:
- Google Display
- Google Responsive
- Facebook Video
- LinkedIn Carousel
- Instagram Video
- Reddit Video
- Spotify
the Manifesto
You have an idea inside of you.
And it’s bubbling at the surface with nowhere to go.
You’ve hit roadblocks: self-doubt, fear, cost, inexperience
— All of which stop it from taking the leap.
Let that sh*t go.
Because your ideas are worth it.
We believe your ideas are worth it.
Denver Community Media is here to make you believe in yourself.
To ensure content and digital innovation are approachable and accessible.
To build community and make you feel less alone.
We help people bring their ideas to life, and get their voice heard — to remove the static
. This is a place where the cost of learning is minimal.
And where the cost of subduing a dream is criminal.
All you have to do is want it, want the opportunity, want the community, want the training, want to show up for your stories and for the stories of your peers.
Because learning by doing is the only way to learn.
Get behind the mic and just hit record.
30 Sec Enthusiast Script
Saying ‘action’ is better than inaction.
Don’t let self-doubt, cost, or inexperience stop your idea from finding its life.
No more excuses.
If you’re in the dark, let us help you grab a light.
Because we are a community of creatives, Bursting with stories to share with the world.
With the help of affordable equipment rentals, studio facilities, and learning support, Denver Community Media will remove the static.
It’s up to you to just hit record.
Take action at denvercommunitymedia.org.
30 Sec Entrepreneur Script
Amplify your voice and shoot for success.
Don’t let a lack of equipment or cost keep your business ideas from flourishing.
Think about your future.
Need a hand? We’ll give you a studio. Because we are a community of creatives, Eager to support each other’s careers.
With the help of affordable equipment rentals, high-end facilities, and learning support, Denver Community Media will remove the static.
It’s up to you to just hit record.
Take action at denvercommunitymedia.org.
