Repair It, Rent It, Buy It Used
Something broken can be something fixed, and itʼll be just as good as new. With The Office of Climate Action's Reuse Business Directory, residents have their pick of reuse-friendly local businesses in Denver. Pick a category and call a number — the City made it that easy to reuse. Repair it, rent it, buy it used — it's just as good as new. The City wanted residents to know, not only are they uplifting climate action and saving money along the way, but they're also supporting local Denver businesses, who just like them, want to do better.
This concept focuses on the idea that used or rented goods are not too different from something brand new. It asks our audiences to think outside the box, move away from packaging and big brand stores, and focus on small.
Joe from Denver Cobblers knows how to take your 10-year-old Blundstones with worn soles and make them look like they just got out of the box — he's been doing it for longer than you've been wearing them.
There's no need to buy new when you can repair it, rent it, or buy it used — it's just as good.
The Build Out
As we built out the campaign we created:
- Various Digital Ads (LinkedIn, Meta, Google)
- YouTube Animated Spots
- Decals for Store Windows
- Landing Page Elements / Copy
