Marketing Strategists for Technology Strategists = The Perfect Partnership
RevGen Partners are a long-time client of my small Denver-based agency. For years we've worked with them to refresh their brand, uplift their services, and re-work their website. By the time I came into the picture, it was all about SEO.
Our Digital Strategist and I work together to do keyword research and content audits of their site to optimize for peak performance. They run into challenges when it comes to honing their audiences and offerings, so we've been working to focus on specific topics and keywords that will drive the right traffic to their website.
Most of my time is spent on this page, optimizing existing insights, offering content topic suggestions, and writing insights of my own to add to their portfolio.
Making services easy to digest
As we all know, B2B Tech often leans too heavily on buzzwords, high-tech jargon, and difficult to understand language. We've recently begun auditing each of their services pages, suggesting ways to re-design or re-write for better user experience. Most recently we dug into their AI page, as that is the most relevant service they are pushing currently.
throwing Video Into the Mix
This past year, our team suggested to RevGen a video series. I worked with them to develop a name, branding for the series, and graphics that would work for each video moving forward.
We are still working out the kinks and figuring out how to best utilize their team for expertise and guidance, but to the side you can see how the intro graphic is coming together.
