If It's Good for my Dog, It's good for me
Southern Delaware is a dog paradise. You can't walk more than a few feet without seeing a paw print in the sand, or a puff of fur blowing in the wind. Schell Brothers is an extremely dog-friendly company and vows to make their homes suitable for furry family members as well. We needed a commercial idea to kick off the beginning of the summer and my team and I thought dogs were the best way to go.
meEt Moony
Moony is my personal dog, and she is the star of our show. I started by writing a script highlighting different areas within the Schell Brothers' homes we wanted to focus on. I knew we needed a star dog to help tell the story, and my Moony was the best casting choice of the year. She worked with me and a few of our other cast members to take our viewers through the life of a dog in a Schell home.
Ultimately, Moony concluded that in a Schell home, life ain't so ruff.
making barks Across the industry
We were lucky enough to submit this commercial spot to the Regal Awards and we walked away winners.
'Life Ain't So Ruff' won for best video or commercial.
