Making Building Science Interesting
What's sexy about science? Not much, except maybe how easily it can make your life more convenient.
We decided the biggest key differentiator about this 'Schellter' advanced building science was that it allowed Schell to create homes for their homeowners that are built for the way they live.
Check out the final commercial below. And for more information about the full campaign see the 'Brands & Campaigns' page.
Standing out in a crowded market
The goal of the campaign and commercial was to highlight something that sets Schell apart. There's so much competition in the real estate market, especially in a beach town in Southern Delaware. Not many other builders offer such a customizable, advanced, and unique science-backed strategy to building. This campaign successfully highlighted the key differentiator and was a blast to film.
